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Course Offerings
MCMA 497-1 to 6
Special Interdisciplinary Study
Designed to offer and test new and experimental courses and series of courses within the College of Mass Communication and Media Arts.
• Incorporation course fee: $25.
• Prerequisite: Consent of instructor.
MCMA 500-3
Mass Media as Social Institutions
Provides intense examination of the structure, functions, and performance of the mass media in modern society. Introduces the major theoretical perspectives used in reviewing media activities and the relationships among media organizations and other institutions of society by reviewing recent literature on media operations and criticism of these operations.
MCMA 501-3
Intellectual Property and the Law
Examines the nature of intellectual property as shaped by the law of copyright, trademark and unfair competition. Application of the law to both traditional media and its adaptation to new media is covered.
MCMA 502-3
Media Economics
Explores the structure, behavior and performance of media industries and acquaints students with the economic and public policy forces that define and direct mass media.
MCMA 503-3
The Technology of Mass Communication
Ongoing examination of new and emerging communication technologies, analyses of their perceived uses and potential. Creative or theoretical research required.
MCMA 504-3
Foundations of Mass Communication Theory
Conceptual orientation toward analysis of relationships in the mass communication channels. Emphasis on problem identification and relationships between philosophical basis for behavioral analysis of communication and empirical work in the field; reviews of selected literature.
MCMA 505-3
Theoretical Issues in Mass Communication
Analysis and critique of recent theory and research. Examination of current trends in research and reviews of selected literature relating to mass communication in the areas of systems, interpersonal, mass media, intercultural, political, organizational, instructional and health communication.
• Prerequisite: MCMA 504
MCMA 506-3
Law and Policy of Mass Communication
Study of the First Amendment and its press, speech, religion, assembly and petition clauses and how they shape public discourse and artistic endeavors in the mass media and other public forums. Focus on how judicial decisionmaking has established the parameters within which the clauses have their impact. Examination of why some speech is not protected under the First Amendment umbrella.
MCMA 507-3
Media Management
Analysis of contemporary management techniques used in mass media industries, including: planning, decision-making, finance, personnel, fiscal support of the media, and organization and control.
MCMA 510-3
New Media Research
Provides an overview of research methods as applied to new media communication. Basics of measurement, survey, experimental, and quasi-experimental research designs will be stressed. Examines analytical, aesthetic, creative and theoretical activities as primary qualities of visual perception. Applies cognitive studies to visual thinking processes in the area of multimedia message design and evaluation. Students apply quantitative and qualitative methods to develop analytical skills through exercises.
MCMA 512-3
Web Design
Introduces design principles and authoring tools for publishing on the World Wide Web. Evaluates alternative approaches to site architecture, navigation and layout. Includes more advanced applications, such as web-based multimedia and web-enabled databases.
MCMA 515-3
Corporate Multimedia
State of the industry and case studies in corporate multimedia uses. Students receive detailed information on typical design andproduction of corporate multimedia projects. Students also use state-of-the-art hardware and software to design, develop and produce a corporate multimedia project for actual clients. The emphais is to give students design and hands on experience in developing multimedia productions for corporate applications.
• Incorporating course fee: $20.
MCMA 516-3
Multimedia as an Art Form
An investigation into the historic and current applications of digital media as an art form. Heavy attention is paid to the works of 20th and 21 th century artists noted for their work in various digital and interactive media. Drawing from aesthetic criteria developed in class, students produce interactive projects and investigate and provide in-depth critical analysis of current digital works.
• Restricted to the College of Mass Communication and Media Arts students and consent of instructor.
MCMA 520A-4
Multimedia Design, Production, and Authoring I
Introduces the design, and production skills necessary for authoring interactive multimedia products. Emphasizes principles of interface design, writing for interactivity, concepts of branching and linking, and integration of multiple media content.
• Restricted to College of Mass Communication and Media Arts students and consent of instructor.
• Incorporating course fee: $25.
MCMA 520B-4
Multimedia Design, Production, and Authoring II
Provides additional exploration in to the concepts and skills needed to design and produce interactive multimedia products. Emphasizes project planning and management. Students use a collaborative approach to problem solving.
• Restricted to College of Mass Communication and Media Arts students and consent of instructor.
• Prerequisite: MCMA 520A.
• Incorporating course fee: $25.
MCMA 520C-4
Multimedia Design, Production, and Authoring III
Culminates instruction in interactive multimedia design, and production skills. Students receive considerable authoring practice in preparation for the thesis project and in the production of individual multimedia portfolios.
• Restricted to College of Mass Communication and Media Arts students and consent of instructor.
• Prerequisite: MCMA 520A, MCMA 520B.
• Incorporating course fee: $25.
MCMA 530-3
Historical Research in Mass Media
Method of data collection, analysis, organization and presentation for historical research in mass media. Use of such sources as newspapers, archives, personal papers, manuscripts and oral history. Use of statistical methods in mass media historical research.
MCMA 531-3
Critical Research Methods in Media Arts and Culture
This course introduces students to critical and interpretive research methods and techniques for the study of media arts and culture. It focuses on interdisciplinary approaches and covers a range of methods and theoretical perspectives that may include historiography, ideological and textual analysis, semiotics, psychoanalysis, critical ethnography and autoethnography, and/or other critical methods. Areas of emphasis may vary by instructor. Prerequisite: Introduction to the History and Theory of Media Arts or Permission of Instructor.
MCMA 532-3
Quantitative Research Methods in Mass Communication
Identification of research problems, formulation of concepts and research hypotheses in mass communication, sampling procedures, design of experimental and survey research.
MCMA 533-3
Research Methodology In Mass Communication II
Problems of measurement, design and analysis in journalism and mass communication research. Techniques of attitude scaling, questionnaire construction. Bivariate and multivariate data analysis. Procedures for the creation, management and analysis of large data sets using computer programs.
• Prerequisite: MCMA 532 and Educational Psychology 506.
MCMA 534-3
Qualitative Research in Mass Communication
An introduction to the intellectual underpinnings, epistemology, and methodologies of qualitative research. A comparison of qualitative and quantitative research methods designed to develop competency in choosing between, or combining, the two methodologies in accordance with the nature of topics being investigated.
MCMA 536-3
Media Content Analysis
Overview of methods and problems of systematically analyzing mass media messages with critique of published studies. Experience in conducting a content analysis project on a topic of current scholarly significance in mass communication and media arts.
• Prerequisite: One graduate-level research methods course.
MCMA 539-3
Legal and Governmental Research in the Mass Media
Study of research procedures related executive, congressional, judicial and quasi-official reports and documents as they affect the mass media. Focus of the study will be an examination of the legal interrelationship of the government and the media.
• Prerequisite: MCMA 506.
MCMA 548A-1 to 16
MFA Projects – Cinema
Supervised independent creative work, the amount and exact nature of which is to be determined in consultation with the Cinema and photography faculty.
• Equipment usage fee: $50.
• Prerequisite: admission to the cinema concentration in the College of Mass Communication and Media Arts MFA program or consent of instructor.
MCMA 548B-1 to 16
MFA Projects – Photography
Supervised independent creative work, the amount and exact nature of which is to be determined in consultation with the Cinema and Photography faculty.
• Laboratory fee: $25.
• Prerequisite: Admission to the photography concentration in the College of Mass Communication and Media Arts MFA program or consent of instructor.
MCMA 550-4
Introduction to the History and Theory of Media Arts
This course introduces the history and theory of media arts from its grounding in the pictorial and representational forms that constituted the work of art prior to the age of reproduction to the reproducible and mass cultural forms and media of the modern period: printmaking, photography, cinema, television, digital media, internet and virtual reality, etc. In addition to art, cultural aspects of everyday life and commerce will be examined, with attention to a range of issues that may include race, class, gender, sexuality, ethnicity, nationality, colonialism, globalization, etc.
MCMA 551-3
History of Media Arts and Culture
This course is a survey in the history of the reproducible media arts, including photography, cinema, radio, television, and other visual, audio, and digital media. Media technologies will be located in the historical material conditions they arise in so as to understand how media interact with and make history, how aesthetic forms and movements arise historically, both in relation to preceding forms and in society, and how media contribute towards creating a "structure of feeling" at specific historical junctures. Significant cultural texts from various media will be introduced and tied together theoretically to understand the relation between culture and history and how cultural forms develop historically. Prerequisite: Introduction to the History and Theory of Media Arts, or Permission of Instructor.
MCMA 552-3
Seminar: Topics in the History and Theory of Media Arts
This course provides an in-depth, study and discussion of selected topics in the history and theory of the media arts. Topics vary and will be announced in advance. The course may be repeated when the topic differs. Sample topics: “Marxism and Film: History, Theory and Aesthetics,” “ Media Culture and Late 20th Century Global Capital: Political Economy, Ideology and Cultural Texts,” “Cyberculture Studies,” “New Technologies and the Body,” “New Media Theory,” “Media & Space,” “Feminism & Visual Theory,” “Psychoanalytic Theory.” Prerequisite: Introduction to the History and Theory of Media Arts or Permission of Instructor.
MCMA 555-3 to 15 (3,3,3,3,3)
Topical Seminars
Seminars on subjects of current interest, with the topics determined through students and faculty request and interest.
MCMA 557-6 (3-3)
MFA Studio Arts Practice
This first year course for all incoming MFA students in the college serves as an introduction to media creation strategies and concepts. The emphasis is on aesthetic and conceptual development as encountered within a variety of media arts. The course is team taught by a number of faculty in modules dedicated to various media forms—still image, time-based, spatial, and interactive.
MCMA 558-15 (3,3,3,3,3)
MFA Studio Arts Critique
This critique-based seminar course is offered each semester to all graduate students in the MFA program except those in their last semester of Final Creative Project work. The goal for this course is to create an interdisciplinary forum where students develop research skills, learn how to best articulate their artistic production, and critique their peers’ works. This seminar meets once a week for three hours and each participant contributes with new work at least twice a semester. Seminar participants are expected to compile research materials (articles read, influences, journal entries, etc.) to be shared with others before their scheduled critique. At least one faculty member from each discipline (minimum 3 faculty per semester) participates and/or moderates each meeting time. Whenever possible, guest faculty and visiting artists/scholars are brought in to broaden the discussions and to give fresh insight. Participants are not expected to produce a completed body of work, though a significant level of resolution at the end of the semester is expected/desired.
MCMA 560-3
Studies in Mass Communication History
Examine specific topics in the histories of several types of media and related fields: newspapers, magazines, radio, television, advertising, public relations and film. This study will investigate the conceptual dimensions of communication history by examining social histories, economic histories, cultural histories and political histories of the field.
MCMA 561-3
Communication and National Development
Functions of mass media communication in the process of national development in the third world. Review of models of national development; problems in the diffusion and adoption of innovation; diffusion of information and influence in modernization of developing countries.
MCMA 562-3
Significant Studies in Mass Communication Research
A review of a broad selection of early literature in communication research that has provided much of the conceptual basis for empirical studies during the past two decades.
MCMA 563-3
Globalization, Culture and the Media
Debates about globalization from historical, theoretical, and critical perspectives. The central roles of the media in international trade, politics and cultural identity formation are examined. Topics include national and regional versus global tendencies in media flow, the debates about media flow, current policy issues related to globalization of media industries, and how national publics and governments are responding to them in Asia, Africa and other parts of the world.
MCMA 564-3
Political Economy of Hollywood
Examines Hollywood as an industry, its structures and policies in the production, distribution and exhibition sectors. Global expansion of Hollywood and its power relations between the U.S. government, Canada and other governments are considered. Part of the course will be devoted to survival strategies for independent filmmakers including alternative modes of financing independent films, contractual terms and conditions in production, distribution and exhibition to understand the intricacies of dealmaking.
MCMA 565-3
Advertising/IMC
An overview of the IMC approach to problem solving through communications and functional marketing communications areas such as advertising, PR, sales promotion and direct response in terms of their strengths and weaknesses in an integrated program. The focus is on strategy and planning, and students will concentrate on integrating targets, timing and message strategy.
MCMA 570-3
Aesthetics of Telecommunications
Development of critical criteria and application of methods of analysis by which the content, aesthetic elements, and forms of television programs are objectively evaluated. Extensive reading in critical literature and several critical analyses are required.
MCMA 571-3
Telecommunications Policy
Study of the history and development of telecommunications policy. Broad issues in policy are discussed, including policy relating to telecommunications management and international telecommunications. Legal research techniques are emphasized. Extensive readings required.
• Restricted to the College of Mass Communication and Media Arts students or consent of instructor.
MCMA 572-3
Telecommunications Programming
Designed to train advanced students in programming strategies for telecommunications. Includes analysis of audience needs. Analysis and interpretation of program ratings. Analysis of program formats and programming strategies.
MCMA 573-3
Telecommunications Management
Theoretical perspectives in telecommunications management. Includes examination of the organization and management of commercial and non-commercial telecommunications organizations with an emphasis on leadership theories and techniques.
• Restricted to the College of Mass Communication Media Arts students or consent of instructor.
MCMA 575-3
Telecommunications and Society
The study of effects of telecommunications on various segments of society. Group and individual investigation into research methodology and literature on effects.
MCMA 591-6
Readings
Supervised readings on subject matter not covered in regularly scheduled courses.
• Graduate students limited to 3 credits per semester.
• Prerequisite: written consent of instructor and area head.
MCMA 592-2
Proseminar
Orients students to the fields of mass communication and media arts as academic disciplines and professional careers. Academics, artists and professional from a variety of fields present and discuss their work.
MCMA 594-3
Practicum
Study, observation and participation in media activities.
• Prerequisite: consent of instructor. Graded S/U or DEF only.
MCMA 596-1 to 6
Independent Study
Supervised research or independent creative work, the area of study to be determined by the student in consultation with instructor.
• Prerequisite: written consent of instructor and area head.
MCMA 597-3
Final Project Research
Independent investigation or original creation of exhibition quality including a research component and directed by committee of at least three faculty. The chair will teach in the student’s concentration. The committee must formally hear and approve a project proposal before the student created the project.
MCMA 598A-1 to 6
Final Creative Project - Cinema
Supervised independent creative work leading to the completion of the MFA creative project requirements.
• Registration for six hours of MCMA 598A is required of each MFA candidate.
• Equipment usage fee: $50.
• Prerequisite: admission to the cinema concentration in the College of Mass communication and media Arts MFA program and consent of instructor.
MCMA 598B-1 to 6
Final Creative Project - Photography
Supervised independent creative work leading to the completion of M.F.A. creative project requirement.
• Registration for Six hours of MCMA 598B is required of each M.F.A. candidate.
• Laboratory fee $25.
• Prerequisite: Admission to the photography concentration in the College of Mass Communication and Media Arts MFA program and consent of instructor.
MCMA 599-3
Thesis
Thesis requirements may be satisfied only by a written thesis.
• Minimum of three hours required for degree.
MCMA 600-1 to 24
Dissertation
MCMA 601-1
Continuing Enrollment
For graduate students who are working on their thesis. The student must have completed 3 thesis hours before being eligible to register for this course.
• Concurrent enrollment in any other course is not permitted. Graded S/U or DEF only.
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