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Journalism Course Offerings
JRNL 400-3
History of Journalism
Development of American newspapers, magazines, and radio-television with emphasis on cultural, technological and economic backgrounds of press development. Current press structures and policies will be placed in historical perspective.
JRNL 401-3
International Communication
An analysis of the development, structure, functions, and current status of media systems in other countries. Emphasis given to studying factors that facilitate or restrict the flow of international and international communication.
JRNL 406-3
Advertising/IMC Campaigns
Conceptual synthesis and practical application of business, research, media and creative principles used in the formulation of persuasive messages. includes the development of a complete integrated marketing communications (IMC) campaign for the specific advertiser. Includes all relevant target audience contact points (e.g., advertising, sales promotion, marketing public relations, event marketing, packaging) and both written and oral presentation of the campaign.
JRNL 407-3
Social Issues and Advertising/IMC
Analysis of social issues involving advertising and integrated marketing communications (IMC); economic relationships, government and self-regulation, cultural effects, influence on media content and structure, role in democratic processes, international comparisons, and the stereotyping of women minorities and other audience segments.
• Prerequisite: senior standing.
JRNL 408-3
Broadcast Advertising Production
This course, offered jointly with Radio-Television, offers students the opportunity to combine their respective knowledge and skills in creating and producing broadcast commercials. Emphasis will be placed on working in teams to create commercial messages. All stages of the process from research and development of scripts to production, post production and editing of finished commercials and final presentation of the finished products will be included in the course.
• Prerequisite: 303 or Radio and Television 365 or 383.
JRNL 409-3
Specialized Topics in Advertising/IMC
New developments in advertising and integrated marketing communications. Topics change each term. Students should check specific topic and any special requirements and prerequisite before enrolling.
• Prerequisite: permission of instructor.
JRNL 411-3
Public Policy Reporting
Continued development of reporting skills with emphasis on public policy reporting and on reporting of statistics, the analysis of computerized databases, and advanced techniques for investigation of complex stories.
• Prerequisite: JRNL 311 or consent of instructor.
JRNL 413-3
Advanced Photojournalism
Emphasis in-depth photojournalistic reporting. Students research, write and photograph picture stories. Course examines the ethics, history and social role of photojournalism domestically and internationally. Students work with digital imaging and are introduced to a full-motion video.
• Students must have fully adjustable camera.
• Laboratory fee: $64.
• Prerequisite: 313 or Cinema and Photography 320.
• Student supplies own materials.
JRNL 414-3
Picture Story and Photographic Essay
Production of photographic stories and essays for newspapers, magazines and news media presentations. Students discuss, research, photograph, design and write several stories and essays, while studying the work of influential photojournalist.
• Student must supply own camera equipment.
• Lab fee: $42.
• Prerequisite: 313 or consent of instructor.
JRNL 416-3
Critical and Persuasive Writing
The roles and responsibilities of the editor, editorial writer and opinion columnist with emphasis upon editorial writing and critical thinking. Editorial problems methods, policies, style and the fundamentals of persuasion and attitude change form the basis for study.
• Prerequisite: 311.
JRNL 417-3
Feature and Freelance Writing
Identification, research and application of creative writing techniques in producing feature articles for various media. Students analyze reader appeal as well as feature story structure and methods of marketing features to various audiences and publications.
• Prerequisite: JRNL 311.
JRNL 419-3
Specialized Topics and New Reporting
Develops detailed reporting expertise in such topics as business, environment, education, arts and entertainment, health and medicine, sports, public journalism, etc.
• Prerequisite: JRNL 311 or consent of instructor
JRNL 434-3
Media Ethics
An exploration of ethical problems confronting journalists and an evaluation of how these problems are handled by the media through a focus on current examples. The implications to the media and to society of successes and failures in meeting ethical concerns are discussed.
• Prerequisite: senior standing
JRNL 435-5
Advanced Graphic Communication
Continues development of message design skills. Emphasizes creative solutions to the display of complex content in a wide variety of media.
• Laboratory fee $46.
• Prerequisite: 335 or consent of instructor.
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